Forevermore
A Wedding Invitation Company
Project Summary
This project consisted of creating a brand that would be apart of the wedding planning industry
Deliverables
The deliverables for this project consisted of brand guidelines and 5 different assets, where one had to be a website landing page
Brand Statement
Color Palette
The Forevermore color palette is made up of colors you find in the night sky. Purples, blues, and a bright yellow like the stars in the sky. The colors are all muted and are made to be more relaxing on the eyes while people may be looking at the Forevermore website or catalog for long periods putting together their dream wedding stationery.
Typography
The Forevermore typography is made up of four typefaces used for different aspects throughout the branding. One of the typefaces (Roslindale) is only used for the logo. Two of the typefaces are serif fonts and the other two are stylized script fonts. The pairing of these four typefaces creates a dynamic feel when used all together or in any combination. With these typefaces, it is possible to portray the whimsical yet serious feel of the brand in any given application.
Stationary Set
The Forevermore letterhead is minimal in design, allowing for as much space as possible for things to be typed out or notes to be taken by customers while they are at their in-person consultation. The letterhead features the logo at the top and key business information like the phone number, address, and email.
The Forevermore envelope matches the letterhead in its simple design, which keeps key parts of the branding present like the color palette and the small details of the stars and moon.
The Forevermore business card features the logo and motto on the front side with the website listed on the bottom. The back of the business card features the business info and a QR code for quick access to socials and the website.
Instagram Post
This Forevermore Instagram post is about the grand opening of the physical location. The post is simple but keep in mind a typographic hierarchy to help the eye move down the page and see the most important information right away such as the business name and the exclusive grand opening deal.
Catalog
The Forevermore catalog is much heavier in design as it is trying to be eye-catching and make potential customers enjoy flipping through the pages while trying to find the perfect stationery for them. Our catalog is also made while keeping in mind a very organized easy-to-follow layout to make the process feel less stressful.
Packaging
The Forevermore packaging box that slides out to reveal the order is wrapped in our patterned wrapping paper and sealed with a sticker. The packaging is meant to be cute, but simple and keep with the theme of the brand, while also being something that people would want to share on social media and showcase the brand to those who might now know about forevermore.
Website Landing Page
This Forevermore website showcases all the brand can offer from the home page so customers know right away of all the possibilities. The website also creates an easy way to navigate to the appointment scheduler, the monogram maker, and a way to subscribe to the mailing list.
