GreenQuest

An app promoting being green

Project Summary

This project consisted of designing an application that could help promote environmental wellness

Deliverables

The deliverables for this project consisted of a fleshed-out app and full research along with it

The Problem

Engaging young adults and inspiring them to embrace sustainable lifestyles is a significant challenge for environmental wellness apps. Young adults are now more likely to have shorter attention spans which results in them abandoning apps more frequently and not keeping up with the sustainable lifestyle they wanted to engage in and learn about. Also, the problem of instant gratification arises as these apps do not show people any immediate effect of what their actions do, which can also make people feel like their efforts are not worth it.

Research Question

What methods can be implemented to gamify, simplify, and engage with young adults while helping them maintain environmentally conscious habits?

Solutions

  • Make logging habits quick

  • Give in-app currency for logging habits

  • Include leaderboards to compete with friends

  • Create an app shop for redeeming app currency

Persona

After gathering information about users that fit the problem statement I created the person of Amelia Moore who represents many of the same goals and pain points felt by those who were interviewed. This tool helps make sure that when designing all of the solutions are developed for these unique pain points and goals.

Journey Map

Creating a Journey Map shows the potential user experience when using the app and allows for insight into how to best design the app to cater to the potential journey a user will experience when navigating it.

Site Map

The site map helps me understand the hierarchy of Greenquest and how to best organize the content and features of the app. Understanding this allows for an app that is easier to navigate and understand.

Brand Guidelines

Before jumping into creating the Greenquest app I developed the brand identity of the app. This included the brand statement, color scheme, logo, navigation icons, etc.

Wireframes

Next, I transitioned to Adobe XD and began working on the wireframes. To begin creating and refining the Greenquest layout before adding in any color or text.

Prototype